Competitive Advantages

For this chapter, I had learned about two types of analysis which is SWOT analysis and PESTLE analysis. SWOT stands for strengths (strong brand names, good reputation), weaknesses (poor reputation among customers), opportunities (arrival of new technologies), and threats (increased trade barriers) while PESTLE is an acronym for political (bureaucracy, government), economical (economic growth, inflation rate), social (social mobility, attitudes to work), technological (internet, automation), legal (consumer law, employment law), and environment (weather and climate change).

SWOT is a strategic planning method used to evaluated strengths, weaknesses, opportunities, and threats but PESTLE is to analyze the industry situation and these 6 elements will shape an organization.

*for more information about SWOT analysis, feel free to click this links: http://www.mindtools.com/pages/article/newTMC_05.htm                   

http://www.businessballs.com/swotanalysisfreetemplate.htm

Besides, I also learn about five competitive forces which is rivalry of competitors within its industry, new entrants into an industry and its markets, substitute products that may capture market share, bargaining power of customers, and bargaining power of suppliers.

For example, we can see in Nokia’s company :

1.       Rivalry of competitors within its industry

-          Nokia had face intensive competition in mobile phone industry such as Samsung and Sony Ericsson.

  

2.       New entrants into an industry and its market

-          Actually, Nokia is in medium level in mobile phone industry. Before this, Microsoft Corporation announce its decision to enter the mobile phones market and it could bring the big threat to Nokia. But it’s only an announcement.

3.       Substitute products that may capture market share

-          Nokia is weak in substitute product and there is no direct substitute in mobile phone industry.

4.       Bargaining power of customers

-          Since the market becomes more sensitive to the price, Nokia could meet the strong bargaining power from them the buyers.

5.       Bargaining power of suppliers

-          Since Nokia is the market leader in the mobile phone industry, Nokia is in the strong position.

.Introduction About Me and HRIS.

Assalamualaikum w.b.t. and hi guys,

For the first entry, let me tell about myself. My real name is Nurliyana Binti Abu. I’m from Johor Bahru. I have one handsome dad, one beauty mom, one specky brother, one talkative little sister, and one cute little brother. Honestly, I am really happy with them. So happy!

In UTM, I majored in Industrial and Organizational Psychology. Ok, let me tell about my previous study first. Before I doing my degree, I had studied in form 6 in SMK Dato’ Penggawa Timur, Masai. Oh, before I further my study in form 6, I heard many things about the disadvantages of form 6. My friend told me that if we take form 6, we can tend to suicide! It is because they said that form 6 syllabus is too hard and our opportunity to further our study to university level is too low. But, my lovely parents still give their support to me to continue my study in form 6. So, when I in form 6, my awesome teachers are very supportive. They always give us the words of encouragements and enthusiasm. And the best thing, we can feel their sincerity to teach us. So, when my teacher teach us with full of sincerity, we also learned with full of sincerity until we get the good result and then continued our study to degree level. So, from here, I have proven that the word of my friend is not true at all. Actually, all of this is up to individual’s perception. Am I right?

Ok, stop about myself. Now, I would like to talk about one of subject that I have learned in this semester. It is Human Resource Information System (HRIS). This subject is conducted by my gorgeous lecturer, Dr. Nur Naha Binti Abu Mansor. Let me tell about the general of HRIS.

HRIS refers to the systems and processes at the intersection between human resource management (HRM) and information technology. It merges HRM as a discipline and in particular its basic HR activities and processes with the information technology field, whereas the programming of data processing systems evolved into standardized routines and packages of enterprise resource planning (ERP) software. HRIS also a system that lets you keep track of all your employees and information about them. It is usually done in a database or, more often, in a series of inter-related databases. Currently HRIS encompass payroll, time and attendance, appraisal performance, recruiting, training system, performance record, employee self-service, scheduling and so on. Ok, I will stop here and will be continue about HRIS in my next entry. Dadaa. See you next time.